Research

The twenty different groups that participate in the parade are made up of hundreds of unpaid volunteers that are both young and old. Each group is from a specific neighborhood that has its own culture, flag, and identity that is perceived by the locals. However, your address no longer has to decide what hamlet you belong to, because nowadays teams are built around friendships and shared values. There are a plethora of roles people can have when it comes to the Zundert Flower Parade so everyone is welcome to participate regardless of your skills. There are administrative roles, creative roles, constructive roles, computer skills, caring roles, and agricultural roles. There are also organizational, editorial, and commercial duties to be filled, as well as the job of pushing one's float in the parade (Kneafsey et al. n.d.). Older members of the hamlet are typically in charge of growing the dahlias in their neighborhood's flower field, while younger members build the actual float in their designated tents. Digital technology in modern society provides additional ways for groups to form and communicate (Sims & Stephens, 2011). Most of the districts have their own websites and newsletters where volunteers can stay caught up with each other, and social media platforms like Facebook, Watsapp, and Twitter have created a growing national parade community.